An Iditarod-inspired race lets a few choice amateur mushers take on Scandinavia’s Arctic

Twenty amateurs chosen by vote are allowed to participate in the race through Arctic Norway and Sweden.

By Reuters - April 20, 2018

A group of amateurs have driven teams of dog sleds through 300 kilometers of Arctic wilderness in the Fjallraven Polar.

Just 20 people from all over the world are selected to take part in the annual event, with participants chosen through a voting system from each of the Fjallraven clothing brand’s market regions.

More than 200 hundred sled dogs and a few expert guides accompany the group over the course of the journey.

The Fjallraven Polar was inspired by Alaska’s Iditarod Trail Sled Dog Race, widely regarded as one of the toughest dog sled competitions in the world.