Icelandair survey finds AI tourism facing backlash as consumer sentiment sours
Icelandair has published industry research findings about the pervasive impact AI has had on the travel and tourism industry, with more than three out of every four respondents sharing that they worry about fake or AI-generated reviews when researching travel destinations, services, and experiences. Further accenting the issue, 33% of respondents felt they have been deceived by travel listings due to edited or misleading imagery.
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