CHOOOSE raises USD15 million in capital round co-led by GenZero and SOUNDWaves

January 16, 2023

Press release from CHOOOSE


  • Capital to be used to scale CHOOOSE’s platform and further embed climate action solutions into customer experiences
  • Plans to expand operations across more geographies to support an increasingly global client base

NORWAY / SINGAPORE / US, 13 JANUARY 2023 – CHOOOSE, a Norway-based climate tech company that delivers a software platform enabling enterprises to integrate climate action into their customer experiences, today announced a USD 15 million funding round backed by climate tech-focused investors.

CHOOOSE has established a leading position in delivering a Software-as-a-Service (SaaS) platform that enables enterprises to build, manage, and report on customer-centric climate programs. Large enterprises in the aviation, travel, and logistics sectors partner with CHOOOSE to embed climate action wherever they interact with their consumer or corporate customers. With standard integrations, customer-friendly interfaces, automated CO2 emission calculations, and connected marketplaces of carbon solutions, enterprises build climate programs on CHOOOSE that empower their own customers to understand and act on the carbon footprint of products and services.

The funding round was co-led by GenZero, a decarbonisation-focused investment company wholly owned by Singapore-headquartered investment company Temasek, and SOUNDWaves, a sustainability-focused investment vehicle founded by Ashton Kutcher and Guy Oseary. Existing investors also participated in this round, including Shell Ventures and Vinyl Capital, among others. Other current investors include Amadeus IT Group and Contrarian VC.

The funds raised will support CHOOOSE in expanding its platform to support new enterprise sectors and broaden the portfolio of both immediately available and frontier carbon solutions that are supported on the platform, which currently includes Sustainable Aviation Fuel (SAF), carbon removals and verified offsets. CHOOOSE works with leading aviation, travel and logistics enterprises such as Air Canada,, British Airways, Clarksons,, Iberia, SAP Concur, Southwest Airlines, Japan Airlines, Freightos and LATAM Cargo, among others. CHOOOSE also plans to expand its footprint across more geographies to provide greater accessibility and support to its increasingly international client base.

Andreas Slettvoll, CEO and co-founder of CHOOOSE, said: “The need for climate action has never been greater. And now everywhere we look, we see individuals and organisations wanting to factor climate impact into their decision-making, and to support solutions. Getting started can seem daunting, but we know software can make this easier by embedding awareness and access to climate solutions in the right places. This is why we’re building CHOOOSE. We are honored to have GenZero and SOUNDWaves lead this funding—both partners bring new technical competence and resources around climate and company building—and we cannot think of better partners in scaling the CHOOOSE platform and accelerating climate solutions.”

Frederick Teo, CEO of GenZero, said: “Many consumers and businesses are rightly concerned about their carbon footprint. This is especially true in the context of higher emission activities like air travel, but we see this rapidly becoming relevant in all sectors. To unlock these reductions, they need accessible, accurate emission information to decision on, and trusted ways of addressing the emissions that do happen. CHOOOSE’s deep familiarity with sectors such as aviation and travel allows them to seamlessly embed robust and accurate emissions calculations and carbon mitigation solutions, including high-quality carbon offsets and SAF, within its user-friendly interface. This provides added assurance that consumers and businesses are effectively mitigating their climate impact, thus encouraging greater adoption.”

Katherine Keating, Managing Partner at SOUNDWaves, said: “We see a future where it’s possible to take climate action every time we pursue any activity – CHOOOSE is building software to enable this for both customers and corporates, and should be embedded in every platform.”


About us: CHOOOSE™ is a venture-backed leader in technology-based climate action, building digital tools so that everyone, anywhere, can easily integrate climate action into everyday life and business. Through flexible integrations, customer-friendly interfaces, automated carbon measurement, and a connected marketplace of climate solutions, CHOOOSE delivers a complete platform that enables its partners to build and manage high-impact climate programs. Learn more at

Originally published on 13 January.

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