Arctic tourism benefits from warmer winters in the Alps

By Andrew Blackman - May 28, 2024
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“Lin Skiing” by Mr Moss is licensed under CC BY 2.0.

Arctic countries are becoming more popular winter holiday destinations as central European ski resorts  experience rising temperatures, Skift reports. 

  • European airlines have increased the number of flights serving the Arctic region to cash in on winter-sports enthusiasts looking for more reliable weather conditions. 
  • Airlines are offering flights on some routes for the first time, according to the report. That, according to Skift, suggests “a shift in travel demand and broader consumer behaviors.”
  • Lufthansa, British Airways, Iberia, SAS and Finnair are among the airlines that are increasing their flights to Arctic destinations.