Arctic tourism benefits from warmer winters in the Alps

By Andrew Blackman - May 28, 2024
“Lin Skiing” by Mr Moss is licensed under CC BY 2.0.

Arctic countries are becoming more popular winter holiday destinations as central European ski resorts  experience rising temperatures, Skift reports. 

  • European airlines have increased the number of flights serving the Arctic region to cash in on winter-sports enthusiasts looking for more reliable weather conditions. 
  • Airlines are offering flights on some routes for the first time, according to the report. That, according to Skift, suggests “a shift in travel demand and broader consumer behaviors.”
  • Lufthansa, British Airways, Iberia, SAS and Finnair are among the airlines that are increasing their flights to Arctic destinations.