RAISE YOUR PROFILE

We connect you with the policymakers, industry leaders, and professionals driving decisions in the Arctic.

Arctic Today delivers independent journalism with a readership that spans the Arctic and beyond. Our audience includes policymakers, senior civil servants, business executives and research leaders—individuals directly involved in decisions on investment, energy, infrastructure, environment and security across the region.

Through Arctic Studios, we offer tailored opportunities for partners to engage this influential community, from sponsored content and targeted newsletters to custom campaigns.

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OUR AUDIENCE

PARTNERED CONTENT

TARGETED ADVERTISING

OUR AWARD-WINNING WORK

OUR AUDIENCE

Our audience is unlike any other.

Our readers around the globe form an interconnected Arctic network

Arctic Today’s growing readership spans every Arctic nation—Canada, Greenland, Finland, Iceland, Norway, Sweden and the United States—as well as key “near-Arctic” countries with trade and strategic interests in the region including China, Germany, Japan, South Korea, the United Kingdom and others.

Our readers are highly engaged

Our weekly newsletter reaches more than 30,000 active subscribers. With an open rate of 20% and a click-through rate of 7%, our audience engagement consistently outperforms industry averages.

We also maintain a robust presence on social media, connecting with an even larger audience across Facebook, Instagram, X and LinkedIn.

Our readers wield influence

Reaching Arctic Today’s audience means putting your message in front of the people who decide where investment flows, how infrastructure develops and which policies move forward. Our readers don’t just follow Arctic issues—they shape them.

By engaging this network, partners gain direct visibility with the decision makers whose choices open markets, create opportunities and set the direction for the Arctic economy.

A trusted source for Arctic news

OUTREACH OPTIONS

Partnered content is the most effective way to engage our audience in a trusted and natural format.

Partnered Content

Our Arctic Studios team works with you to craft messages that resonate with our readers in the professional tone they know and trust. Options include:

  1. Sponsored articles
    In-depth stories written in Arctic Today’s style that provide useful insights while highlighting a partner’s priorities, expertise or initiatives.

  2. Targeted ads
    High-visibility visuals placed within our newsletter or site layout. Static or animated formats available.

  3. Sponsored sections
    Dedicated newsletter or site sections branded by a partner, allowing multiple messages under one theme.

  4. Full newsletter sponsorship
    A partner brand sponsors an entire issue, ensuring dominant visibility with tailored messaging throughout.

  5. Promotional offers
    Exclusive offers or discounts provided to our highly engaged professional readership.

  6. Videos and podcasts

WHY SHOULD YOU USE PARTNERED CONTENT?

  • Greater visibility – Partnered content is engaged with significantly more than standard display ads.

  • Thought leadership – Delivers complex messages and builds credibility through storytelling.

  • Targeted reach – Connects with international professionals and decision makers who shape Arctic policy, business and research.

  • Seamless integration – Works across platforms and avoids common barriers such as adblocking.

  • Enduring impact – Generates long-tail visibility and supports search optimization.

Case Study: Arion Bank

Arion Bank partnered with Arctic Studios to showcase its role as a financial leader in the Arctic. Through a series of reports, the bank highlighted its strong capital position, its support for Icelandic tech startups, and its broader growth strategy across the region.

The collaboration produced three high-impact articles: Unlocking the Arctic’s Economic Potential, The Silicon Valley of Sustainability: Iceland as a Model for Arctic Development, and Arion Bank aligns lending to help Iceland achieve sustainability goals, empower women as investors.

Together, these features positioned Arion Bank as both a domestic leader and an international partner in sustainable Arctic development.

By combining thought leadership with trusted journalism, the series helped reinforce Arion Bank’s profile as a financial institution actively engaged in the region’s development.

OUR PROCESS

1. IDEATION

We will work with you to find the best angle & format for your message.

2. CREATION

Our team will create the content, publish it on our sites and promote it through our social media channels.

3. OPTIMIZATION

Our experienced team will analyze and optimize response rates continually to drive the impact you need.

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BANNERS, VIDEO AND INTERACTIVE SOLUTIONS

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