Icelandic job platform Alfreð expands to Greenland
Iceland’s largest job-search platform Alfreð has officially launched operations in Greenland, marking another step in the company’s rapid international expansion across the North Atlantic.
Job seekers in Greenland can now access the Alfreð app and website in Greenlandic (Kalaallisut), Danish, and English. The first local job listings are already live and the recruitment system is ready to receive applications.
“Now that Alfreð has arrived in Greenland, we can truly say that we are the most popular job search app in the North Atlantic,” Anna Katrín Halldórsdóttir, CEO of Alfreð, told Vb.is.
Alongside Iceland, Alfreð currently operates in the Czech Republic, Malta, and the Faroe Islands. Its entry into the Greenlandic market builds on strong reception in neighboring territories.
“Alfreð was well received in the Faroe Islands, so it was a natural next step to explore whether Greenlanders would find our service useful,” Halldórsdóttir said.
A Greenlandic partnership with Borgen actor and entrepreneur
The company’s Greenland expansion is made possible through a licensing partnership with Svend Hardenberg, a well-known Greenlandic entrepreneur and former political figure. Hardenberg may be most familiar to international audiences as the actor who portrayed Greenland’s fictional foreign minister Hans Eliassen in the acclaimed Danish political drama Borgen.
According to Alfreð, Hardenberg saw a clear opportunity to strengthen Greenland’s job market infrastructure by offering modern, multilingual recruitment tools.
“Interest in Greenland and the Greenlandic economy has rarely been higher than it is now,” Hardenberg said. “We can expect this attention to translate into increased activity — for example, in tourism.”
Tech meets culture
Adapting the platform to Greenlandic was no small feat. The company says it invested considerable time and effort into translating its systems and user interface, ensuring they were fully operational in both Kalaallisut and Danish.
In a recent Facebook post, the company welcomed its new user.
“We at Alfreð welcome Greenlanders to the rapidly growing group of people who choose to use our services. Although the language ‘Kalaallisut’ is quite different from ours, the needs are the same.”
Alfreð’s Greenland venture comes at a time of growing regional attention, both politically and economically. As Arctic nations look to deepen cooperation and investment, tools that connect workers and employers across language and borders may be more relevant than ever.
