🇮🇸 Ten Supernovas Startup SuperNova 2023

July 21, 2023

Press release from KLAK

The teams at Startup SuperNova, Astrid EdTech, GET Advising, GæðaMeistari, Lóalóa, Modul Work, Revolníu, Skarpur, Soultech. KuraTech and Lykkjustund are missing from the picture.
The teams in Startup SuperNova: Astrid EdTech, GET Advising, GæðaMeistari, Lóalóa, Modul Work, Revolníu, Skarpur, Soultech. KuraTech and Lykkjustund are missing from the picture.

Ten startups have been selected to participate in the business accelerator Startup SuperNova 2023 following an extensive preparation and selection process that began with a Masterclass course in June. A total of three dozen progressive startups competed for a place in the accelerator.

The ten startups currently participating in Startup SuperNova are working on diverse innovations in different fields; from a smart program with healing frequencies to help people with stress-related problems to interactive knitting patterns that adapt to the knitter’s imagination. But even though the wands are of many kinds, they all have one thing in common: working on innovations intended for the international market.

Startups that have done well in recent years after participating in Startup SuperNova include Plaio, Procura, Swapp Agency, Bulby, Keeps, Quick Lookup, FitTales, Deed Delivery and Stubbur.

“Representatives KLAK, Nova and Huawei have been working hard in recent days to select start-ups to participate in the business accelerator. It is especially pleasing that we received applications from many powerful entrepreneurs. We wish the top 10 teams the best of luck and look forward to working closely with them in the coming weeks,” says Ásta Sóllilja Guðmundsdóttir, manager of KLAK – Icelandic Startups.

Startup Supernova is a joint project of KLAK – Icelandic Startups, the telecommunications company Nova and the Chinese telecommunications giant Huawei, where they strive to build business solutions for the international market.

Astrid EdTech

Astrid EdTech tells stories about climate issues and encourages young people to learn, discuss new ideas and take action.

The team includes Ásta Olga Magnúsdóttir, Vanessa Carpenter, Geir Borg, Beatriz Prados, Sunna Mogensen, Lemke Mejer, Haukur Hilmarsson and Laufey Stefánsdóttir.

GET Consulting
GET Advising introduces a new approach to My pages, where companies work with business data from multiple parties, but through a single interface in a fast, convenient and secure way.

The team includes Guðlaug Hrönn Jóhannsdóttir and Eyvindur Tryggvason.

Quality Master

The Quality Master is a quality management system for sole traders, small and medium-sized companies in the construction industry. A simple, clear and favorable solution that improves quality and lowers costs.

The team consists of Sunna Ösp Þórsdóttir, Sara Hvanndal Magnúsdóttir, Reynir Viðar Ingason and Jón Andrés Vilhelmsson.


KuraTech multiplies the value of bankruptcy estates through automation and enhanced visibility for executors.

The team consists of Kristján Óli Ingvarsson, Árni Steinn Viggósson and Sara Árnadóttir.

Happy hour

Knittable increases the creativity of knitters by offering interactive knitting patterns that adapt to the knitter’s ideas, work for all types of yarn and come in all sizes. The solution shortens the time from idea to knitting from hours to minutes for the general knitter, and the time from idea to finished pattern from months to hours for knitting designers.

The team consists of Nanna Einarsdóttir, Renata Sigurbergsdóttir Blöndal and Jón Þorsteinsson.


Lóalóa is a simple solution for collections of videos and other content. The system both stores content and distributes it to various media, and each collection comes with customized websites that can be placed under any website.

The team includes Tinni Sveinsson, Valur Hrafn Einarsson and Sverrir Vilhjálmur Hermannsson.

Modul Work

Modul Work is a cloud solution that increases job satisfaction by actively involving people in their career development through direct ownership of their work through the use of live job descriptions. Live Job Descriptions are interactive templates that reduce jobs to tasks where teams have visibility and collaboration on division of labor in an ever-changing workflow with the help of artificial intelligence.

The team consists of Kristinn Freyr Haraldsson, Vilborg Þórðardóttir, Mats Lennartsson and Jónas Óskar Magnússon.


Revolníu creates healing frequencies to help people with stress-related problems, sleep and concentration, and to help people with tinnitus. We are making smart apps and are developing a headset/brain scanner.

The team consists of Baldur Vignir Karlsson, Georg Holm, Kristján Þór Héðinsson and Einar Jón Einarsson.


Skarpur develops a new software solution to revolutionize the planning sector. The system automatically creates and maintains optimal plans that allow you to react quickly to changes, reduce manual work and take your business to a new level of efficiency and effectiveness.

The team includes Aron Ásmundsson and Eythór Helgason.


SoulTech develops software that transforms the collaboration of the public & psychologists. Our vision is that everyone, regardless of finances & location, has access to psychological support & self-help-psychological treatments.

The team consists of Bryndís Lóa Jóhannsdóttir, Davíð Haraldsson, Stefán Ólafsson, Pétur Örn Jónsson and Sophia Barcala.

Originally published on 20 July.