🇫🇮 Helsinki’s Zero raises $10.3 million in seed round led by Primary Venture Partners

September 15, 2026

LinkedIn post by Co-founder Santtu Koivumäki:

We’ve raised a $10.3M seed round to make CRM history. Led by Primary Venture Partners.

Early 2024. AI was about to make building products much easier, and nothing was about to make selling them easier. Tuomo and I started Zero with one opinion: GTM tools should do the work, not just record that you did it. Every product we’d used had it backwards.

The classic startup advice is to pick one problem and solve it well. We picked the whole GTM stack – prospecting, closing, scaling. Roughly ten startups’ worth of product. There were two of us.

We spoke to dozens of investors. Most passed. A few were specific about why this would never work.

Then two years building in a crowded market, against incumbents from 1999 and startups with 10x our funding.

Our beta customers replaced their CRM and most of the tools around it. One is closing twice the new business. Another cut its sales cycle from 60 days to 30. Their numbers, not ours.

The team we built is better than the idea we started with. The customers were blunt with us when we got it wrong. Both of those shaped the product more than we did.

Today Zero comes out of beta, roughly a year later than we told ourselves it would. New brand, and anyone can sign up.

A lot has changed since we were two people with a crazy idea. Our opinion about GTM tech hasn’t.

Thank you Cassie Young for leading this round, and Erik Lindblad, Joseph Pizzolato, Dan McCormick, Mikko Savolainen, Peter Sarlin, Fabian Hedin, Gabriel Petersson, Lennard Schmidt and Tobias Kemkes for joining.

And to the people who backed us at pre-seed, when there genuinely was nothing to look at: Kieran Hill, Harry Stebbings, Stefan Jeschonnek, 🦔 james hawkins and many others.

Anyway. Back to the ten startups.